HarvinChair
Engineering a luxury e-commerce experience from the ground up to support high-ticket sales and complex inventory.
"The goal was to create a digital storefront that matched the physical luxury of the furniture."
The Challenge
Luxury furniture requires high-resolution imagery and complex variant management (materials, colors, dimensions). Standard templates caused significant lag and failed to provide the "premium" feel necessary for high-ticket conversion.
The Solution
I architected a headless frontend using Next.js and a custom Node.js backend. By implementing a custom Image Optimization Pipeline and an Edge-cached Product Catalog, we achieved sub-second loads regardless of image size.
Built for considered purchases
Every interaction was designed to give shoppers the confidence they need before purchasing a statement piece. The storefront keeps the product front and centre while making dimensions, finishes, delivery information, and availability easy to understand at a glance.
Image-first catalog
Optimized product imagery preserves detail without making the browsing experience feel heavy.
Flexible variants
Materials, colours, and dimensions are handled as clear, dependable product choices.
Conversion-ready flow
A focused purchase journey reduces distractions from discovery through checkout.
What we delivered
- Custom storefront architecture tailored to a premium furniture catalog.
- Performance strategy for rich visual content and product discovery.
- Scalable catalog foundations for new collections and product variants.
The outcome
A calm, high-performance shopping experience that lets the quality of each piece do the selling.