Ackku Ka Chasma
Reimagining eyewear retail with a custom-built product configurator and a friction-less mobile-first checkout.
"The challenge was creating a visual configuration tool that felt native and fast on mobile devices."
The Challenge
Eyewear shopping requires a high degree of personalization. Existing platforms couldn't support a fluid "frame + lens" configuration without refreshing the page, leading to high cart abandonment rates.
The Solution
I developed a state-driven configuration engine using React and MongoDB. By utilizing a NoSQL approach for the product catalog, we enabled dynamic variant combinations that update in real-time without a single page reload.