Wishbee
A mobile-first B2B wholesale experience made for the pace and complexity of grocery buying.
Wholesale workflows
The mobile experience supports high-volume, repeat purchasing.
Built for mobile
Core ordering tasks stay accessible wherever buyers are working.
Scalable backend
A custom foundation supports the needs of B2B operations.
The challenge
Wholesale grocery has different needs from consumer retail: larger orders, repeat buying patterns, and operational detail. The app needed to make that complexity feel straightforward.
The approach
We paired a Flutter mobile app with a custom backend, creating a focused B2B ordering experience designed around reliable product access and efficient purchasing flows.
Product foundation
FlutterCustom BackendB2B CommerceMobile Application